Cause Marketing- A Case Study

Companies can become more socially responsible via event-based cause marketing. These are high-touch programs that yield strong philanthropic impact while dramatically enhancing visibility which can be a win-win for both the "for" and "non-profit" organizations that are partnering. Most large corporations have programs for social responsibility and community involvement and a chosen charity that aligns with their company ethics. Event-based cause marketing is a great idea for small to medium sized businesses who are looking to get more exposure.

There are millions of charities and non-profits who do not have the means to set up a fundraiser or special events on their own. This is where your business can step into the picture and form a marketing partnership that shares the same interest or vision. When partnering it is important to state what you plan on achieving from the cause-marketing campaign.

‍Yoplait makes it clear in their mission statement that for every pink lid received they will donate 10 cents to Susan G. Komen for the Cure. Check out the benefits for non-profits: enhanced public awareness and exposure, increased fundraising, increased donor base and attracting new demographics. Check out the benefits for corporations: Increased brand recognition and increased sales, new customers and heightened customer loyalty, elevated public image and increased employee morale and loyalty.